NEW: Getting Started with Social Networking. A brief e-book (free download) on how to start making effective use of social networking sites and approaches. Step-by-step practical guide with loads of links to additional resources. Free download –> Getting Started with Social Networking.
Podcast (BlogTalkRadio): Paul Chaney interviews Steve Woodruff on the topic of Pharma and Social Media.
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Conference Resources
Slide presentation from PRSA meeting in San Diego (with Betsy Raymond Stevenson)
Betsy’s Social Media for Corporate Communicators weekly updates.
Where’s the Low-Hanging Fruit in Pharma Social Media? (graphic)
Why is J&J leading the pack in pharma social media? Read this interesting interview with Marc Monseau.
Examples of Social Media in Pharma – nice overview of current efforts, assembled by Zoe Elliott.
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Impactiviti Resources
Impactiviti Daily – quick-ready digest of the top pharma news, posted daily on the Impactiviti blog. Subscribe here.
Impactiviti Connection (e-newsletter) – free newsletter with updates, news and links (plus some fun stuff) for pharma marketing/sales/training professionals (about every 2 weeks or so). Subscribe here. View sample here.
Pharmacentral (portal with all top pharma blogs consolidated)
Connect with Steve Woodruff (blogs, Twitter, LinkedIn, Facebook, etc.)
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Pharma people active in social networking (not an exhaustive list, but a good start!)
::Individuals
Arthur Alston Twitter
Wendy Blackburn Twitter
Ellen Hoenig Carlson Blog | Twitter
Janet Carlson Twitter
Ian Chamberlain Twitter
Craig DeLarge Twitter
Leigh Duncan-Durst Twitter
Jim Edwards Blog (editor) | Twitter
Bob Ehrlich Blog
Adam Fein Blog
“Jack Friday” (PharmaGossip) Blog
Suki Fuller Twitter
Timothy Graham Twitter
Bruce Grant Twitter
Scott Hensely Twitter
Chris Hogg Twitter
Derek Lowe Blog
Jeanne Male Twitter
William Martino Twitter
Gregg Masters Twitter
Marc Monseau Blog (editor) | Twitter
John Murray Twitter
Eileen O’Brien Twitter
Michael Parks Twitter
Brad Pendergraph Twitter
Kevin Pho (Kevin MD) Blog | Twitter (more general med/healthcare, but really good)
Heather Powell Twitter
Meredith Ressi Twitter
Jonathan Richman Blog | Twitter
Allison Rigel Twitter
Greg Rust Twitter
Ed Silverman Twitter
Betsy Raymond Stevenson Blog | Twitter
Christiane Truelove Twitter
Dennis Urbaniak Twitter
Sam Walmsley Twitter
::Corporate (pharma/biotech) social media
AstraZenecaUS Twitter
Boehringer Twitter
Genentech Twitter
Novartis Twitter
Pfizer Twitter
Roche Twitter
Teva (unofficial) Twitter
::Other organizational social media
Beaker Twitter
Biospace Twitter
BNet Pharma Blog
ePharmaSummit (IIRUSA) Twitter
ExL Pharma Twitter
Fierce Pharma Twitter
IIR Twitter
Impactiviti Blog
Interbrand Health Pharma 2.0 blog
InTouch Solutions ePharma Rx blog
Manhattan Research Twitter
Med Ad News blog
Pharma Connections Twitter
Pharmaceutical Executive Blog
Pharma Marketing Network Forums
Reuters Pharma/Healthcare Twitter
Ryan TrueHealth TrueView Blog
S&R Communications Blog
Wego Health Twitter
::Networking Groups
Social Pharmer community (Ning) group launched by Shwen Gwee. All the cool kids are here…!
John Mack has launched Pharma Marketing Network Forums
Steve Woodruff has launched a LinkedIn networking group for pharma sales/training professionals (no vendors).
Beaker on-line
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If you’d like to see a large number of pharma blogs/newfeeds consolidated in one tabbed/widgeted site, please visit Pharmacentral (portal created by Steve Woodruff using Pageflakes). The AllTop site also now has a consolidated pharma section. Pharmatweetical gives you a running collection of tweets from top pharma-related Twitter-people. IgniteLabs has a page with a bunch of consolidated Pharma Company Twitter feeds.
And, Jon Richman has pulled together a comprehensive wiki on his Dose of Digital blog with a number of links to pharma/healthcare-related social media people and resources.
[...] – who is actively involved in social media in pharma? I’m assembling a growing list…here’s what we have so far on this expanding [...]
[...] I co-presented two workshops and one breakfast roundtable. One workshop, and the roundtable, was on professional networking. I was ably assisted by Jerry Clor (Roche) at both, with Don O’Guin (Pfizer) joining us for the Build your own Opportunity Network workshop. We had a very engaged group that has begun immediately applying the lessons! Follow-up materials for those who want to take steps to get more involved in social networking (including free downloads) are right here. [...]
[...] trying to do pioneer work in social media attended. Still, as of early 2009, it was pretty easy to identify and list all the active pharma bloggers and Twitter users (<-that link is a good starting point, by the way, if you’re just getting started in [...]